The WMA web site provides an entry point for the public to find mediation services. To use the metaphor of a market place – consumers are attracted if it has many vendors, lots of information, and colorful and attractive merchandizing. Any vendor operating alone is less likely to be successful than those who band together and compete. Similar principles apply to the WMA web site as a market place for mediators. The “Find a Mediator” information displayed is from the Membership Application. Consider the following related to your “Find a Mediator” presence on the site: